George is a highly driven entrepreneur, with 29 year’s experience in the telecommunication and IT industry, with a specific focus on start-ups entering the Australian and APAC markets.

He has a thorough understanding of the telecommunications, enterprise and government industries, including deep expertise in the following areas:

• Security & Deep Observability
• Application Performance Management (APM) & Analytics
• Virtualisation, Cloud and XaaS
• Mobility, Wireless and Telecommunications
• Media distribution, Broadband, IPTV, VoIP

George brings to the table a wealth of experience in all aspects of establishing a business, including direct selling, marketing, events, distribution and channel partners selection. With a proven track record in leadership, sales and business development, defining strategy, building teams, driving performance, innovating and building a strong culture – all of which were instrumental in getting the likes of F5 Networks, AppDynamics and Avi Networks established in the region.