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21st-century cloud? Welcome to the 1970s!

Take the example of AWS’ relationship with Aviatrix, a private company that is making hay with its Aviatrix Transit Gateway Orchestrator, which helps enterprise companies build secure multi-cloud networks over an AWS cloud core.

AWS promotes Aviatrix’s solution on its own web site via the AWS Marketplace. This is hardly the behavior of a wannabe monopolist.

If AWS’ ambitions lay in becoming a cloud despot, the simplest thing for it to do­ – and standard modus operandi in the communications industry – would be for it to ignore Aviatrix completely and then quickly rush out its own solution that does the same thing. Or, it could buy Aviatrix, which could still happen, obviously.