Digital Events/Nurture Marketing Manager
United States
About the Role
Aviatrix, the leader in secure cloud networking, is seeking a highly organized and experienced Digital Events/Nurture Marketing Senior Associate to join our marketing team. The Digital Events Manager will be responsible for planning, executing, and managing virtual events, webinars, and online conferences along with pre-event and post-event acquisition and qualification programs. The ideal candidate will have a strong background in digital marketing, excellent project management skills, and a proven track record of successful digital event execution and follow-up.
Responsibilities
- Owns the calendar of digital events in support of demand generation objectives.
- Plan, execute, and manage virtual events, webinars, and online conferences.
- Collaborate with internal teams and external partners to develop event content and agendas.
- Coordinate all aspects of digital event logistics, including registration, promotion, and technical setup.
- Manage event budgets and ensure cost-effective use of resources.
- Monitor and analyze event performance metrics to identify areas for improvement.
- Execute A/B tests to drive improvement in registrations and post-event engagement.
- Develop and implement strategies to increase event attendance and engagement.
- Create and deliver post-event reports and presentations to stakeholders emphasizing identification of qualified prospects.
- Stay up-to-date with industry trends and best practices in digital events.
- Registrant Acquisition: Develop and execute strategies to acquire event registrants using digital marketing and email marketing tools.
- Follow-Up: Implement follow-up campaigns to engage registrants and attendees post-event and nurture them through the sales funnel.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing or event management.
- Experience with other marketing functions, e.g. email marketing, paid media, physical events
- Proven track record of planning and executing successful digital events.
- Excellent project management and organizational skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Familiarity with digital event platforms and tools (e.g., Zoom, MS-Teams, On24).
- Experience with marketing automation tools (e.g. Marketo) is a plus.
The The US National annual base salary range for this full-time position is $112,800 - $131,000 + benefits + 401(k) match + equity. The pay range is determined by the role, work location, job-related skills, level, experience and relevant education. The range displayed is applicable only for new hires for the listed position located in the US. Your Talent Advisor can share more details regarding salary ranges, benefits, and equity for your location during the hiring process. To learn more about Aviatrix Benefits, please click Here.
BENEFITS
US: We cover 100% of employee premiums and 88% of dependent(s) premiums for medical, dental and vision coverage, 401(k) match, short and long-term disability, life/AD&D insurance, $1,000/year education reimbursement, and a flexible vacation policy.
Outside the US: We offer a comprehensive benefits package which, (subect to regional variations) could include pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend
Your total compensation package will be based on job-related knowledge, education, certifications and location, per our aligned ranges.
About Aviatrix
Aviatrix is the cloud networking expert. We’re on a mission to make cloud networking simple so companies stay agile. Trusted by more than 500 of the world’s leading enterprises, our cloud networking platform creates the visibility, security, and control needed to adapt with ease and move ahead at speed. Combined with the Aviatrix Certified Engineer (ACE) Program, the industry's leading multicloud networking and security certification, Aviatrix empowers the cloud networking community to stay at the forefront of digital transformation.
WE WANT TO INCLUDE YOU
We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special.
Aviatrix is a community where everyone's career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you're seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together.
Aviatrix, Inc. is an equal opportunity employer and does not make hiring decisions based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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