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The Network is the Cloud: A New Vision from the NASDAQ Tower

Updated November 8, 2024 in cloud networking, the network is the cloud, cloud networking hero By Doug Merritt

It was lights, camera, action for Aviatrix earlier this month in New York City. The Aviatrix team took over the NASDAQ tower in Times Square, New York City to unveil a new vision for cloud networking: the network is the cloud.  

In a nod to our name (an “aviatrix” is a female aviator), Aviatrix leadership and allies brought a troupe of drummers playing the main theme of “Top Gun” and an Amelia Earhart impersonator to announce a solution that will empower companies to soar to new heights in cloud networking. 

Aviatrix’s solution is a milestone in the history of cloud networking innovation. At the moment, cloud networking is at a crisis point. The transition from hardware devices in on-premises environments to hosting with cloud service providers (CSPs) promised scalability and resilience, compelling enterprises to migrate to cloud-specific applications.  However, as users encountered disparate cloud vendors, they also had to use corresponding networking solutions (load-balancers, security solutions, etc.), from another set of vendors. Overwhelming cloud complexity, a crippling lack of visibility, and inefficient cost structures are threatening to outweigh the benefits of moving to the cloud. 

Three Challenges of Cloud Networking

At the NASDAQ tower, Aviatrix offered a solution that will help companies navigate the cloud landscape: 

  • Cloud Complexity: In the past, organizations had on-premises environments with individual hardware devices from different vendors: a device for routing, a device for load balancing, a device for firewalls, and so on. After the shift to the cloud began in earnest around 2015, many CSP teams replicated the fragmented and siloed functions of each hardware device with individual cloud networking services. Managing, monitoring, and troubleshooting all these specialized cloud services became a complicated mess for networking teams, especially as companies started to use services across different cloud platforms.  
  • Lack of visibility: In hardware-defined on-premises environments, companies had control over their whole networking stack. Similarly, third-party cloud providers need to control the entire networking stack and want to streamline complexities for the user’s sake, in the name of simplicity. However, this control also introduces a level of opaqueness, especially in the granularity of data flows and APIs, that can prove challenging for operations teams – from management to troubleshooting.  
  • Inefficient cost structures: Using multiple siloed networking services is not only complicated, but expensive. Data processing and egress fees increase costs even more. These cost structures not only hinder scalability and data portability for enterprises, but also provide decreasing returns to scale as cloud data volume increases which can impact organizations’ bandwidth. By using IT budget for baseline cloud provider networking infrastructure, enterprises are constrained in their investments in the strategic, higher-level services CSPs provide, such as AI or large language models (LLMs).

 

Aviatrix as the Solution

Aviatrix’s Cloud Networking Platform offers a “network of one” solution that answers each of these challenges and more:   

  • Seamless integration – Aviatrix’s solution seamlessly integrates across all major cloud service providers, offering high-speed connectivity between clouds and edge locations. This is how a cloud network becomes truly hybrid and multicloud – a holistic, integrated framework rather than a collection of siloed services. 
  • Simplicity and visibility – Our solution empowers companies to view, manage, and troubleshoot multiple accounts and services across cloud platforms. Our dataplane offers packet-level transit management and control, freeing you from the limitations of proprietary CSP services.  
  • Cost optimization – Our platform’s CostIQ feature gives you granular data on where you’re spending and how you can save costs: for example, scaling gateways to accommodate higher traffic volumes at certain times of day.  

 

The network is the cloud. Aviatrix offers one platform that enables you to see, manage, and improve your entire network and prepare for the next wave of innovation.  

Cloud Heroes: Allies in Cloud Networking

Our “network is the cloud” vision isn’t possible without our customers who are leading the charge in transforming their organizations day in and day out. Over the next few months, we’ll highlight Aviatrix Cloud Networking Heroes who are uniquely equipped to face the challenges of a changing cloud landscape, including a few who were showcased on the NASDAQ tower: 

 

Want to join the revolution? Learn more about our solution today: https://aviatrix.com/schedule-demo/