Marketing Operations Specialist
Bengaluru, Karnataka, India
Marketing Operations Specialist
We are seeking a hands-on Marketing Operations Specialist to help manage and grow our global marketing initiatives to support sales and marketing objectives. You will participate in all aspects of automation and operations including email marketing, marketing campaigns, lead scoring, lead nurturing, sourcing & attribution, reporting and integration with the CRM as well the MarTech stack. You should be an operations professional, able to leverage AI and collaboration, marketing and sales tools and well-versed in digital marketing and funnel best practices.
Responsibilities
- Create and manage all Marketo templates, assets, libraries, smart lists, flows, and forms.
- Create and manage registration pages, forms, and triggered emails and ensure proper 3rd party tool integration with Marketo.
- Support the management of the contact database, ensuring data accuracy and integrity.
- Enable segmentation of the database for personalization and targeted list creation & nurturing.
- Continuously optimize email templates, landing pages, and forms.
- Document existing processes and create new processes where required.
- Support our certification program and other tools and processes as required.
Minimum Qualifications:
- 1+ years of marketing operations experience
- Marketo marketing automation platform experience as an administrator, current Marketo Certified Expert certification is required
- Hands-on experience with Salesforce CRM and experience successfully collaborating with sales & sales operations
- Successful track record of creating, executing, and measuring campaigns within Marketo, including database management, smart-list development, setup, testing, launching of campaigns and programs, and reporting on campaign analytics
- Demonstrated proficiency in creating webinar registration pages, forms, and triggered emails, and integrating with larger campaign flow in Marketo. Experience using ON24 (or any major webinar platform) to plan and measure webinars is required
- Comfortable with HTML and CSS to edit/create email and landing page templates
- Comfortable creating process flows and documenting processes
- Experience with or curiosity and desire to learn AI/ML/Collaboration tools to increase marketing efficiency and improve the customer experience
- Account-based Marketing (ABM/ABX) experience preferred
- Bachelor's degree in Marketing or related field or equivalent work experience
Nice to Have
- Recent experience leveraging collaboration tools like Coda/Airtable and AI/prompt engineering tools like Copy.ai/Jasper
- Experience with Hushly, Asana, Coda, Copy.ai, LeanData, Salesloft, Skilljar/LMS tools, personalization and other marketing tools
- Exposure to advanced reporting tools such as Omni, rampmetrics, Bizible
The ideal candidate will have these personal qualities and attitudes:
- Team player with outstanding ability to think creatively and strategically, identify opportunities, and identify and resolve problems
- Proactive work ethic and highly self-motivated with keen ability to work in fast-paced, ambiguous environment
- Excellent verbal and written communication skills
- Creative problem solver, capable of removing obstacles and moving projects to completion
- Flexible and responsive, and able to handle last-minute curve balls with grace
- Superior time management skills to manage a diverse workload and competing deadlines
- Organized and detail-oriented
#LI-VM1
BENEFITS
US: We cover 100% of employee premiums and 88% of dependent(s) premiums for medical, dental and vision coverage, 401(k) match, short and long-term disability, life/AD&D insurance, $1,000/year education reimbursement, and a flexible vacation policy.
Outside the US: We offer a comprehensive benefits package which, (subect to regional variations) could include pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend
Your total compensation package will be based on job-related knowledge, education, certifications and location, per our aligned ranges.
About Aviatrix
Aviatrix is the cloud networking expert. We’re on a mission to make cloud networking simple so companies stay agile. Trusted by more than 500 of the world’s leading enterprises, our cloud networking platform creates the visibility, security, and control needed to adapt with ease and move ahead at speed. Combined with the Aviatrix Certified Engineer (ACE) Program, the industry's leading multicloud networking and security certification, Aviatrix empowers the cloud networking community to stay at the forefront of digital transformation.
WE WANT TO INCLUDE YOU
We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special.
Aviatrix is a community where everyone's career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you're seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together.
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